Location: on-site/remote aligned with European CET/CEST
Reporting to: CEO
Start date: ASAP
OTee is building a new category in industrial automation: software-defined, vendor-agnostic control infrastructure that runs on open hardware and scales across fleets of industrial assets.
We have strong early market pull, strategic investor backing, and growing international interest. The next phase is about turning that traction into a scalable commercial engine.
We are looking for a VP of Commercial & Growth to own and build OTee’s full commercial function - working closely with the CEO and a highly capable 21-person team across Product, OT, Engineering, Operations, Finance, Sales and Marketing.
💡About the Role
As VP of Commercial & Growth, you will be responsible for OTee’s commercial strategy, revenue growth, go-to-market, pricing, sales, marketing, business development, partnerships, commercial operations, contracts and customer expansion.
You will define and develop how OTee wins commercially: which markets we prioritize, improve how we price, how we sell, how we partner, how we position the product, and how we scale the commercial organization.
You will work with the full strength of a highly capable team to turn customer insight into better strategy, better product direction, and stronger commercial execution.
You should be able to move between strategy and execution - from revenue planning, pricing and partner models to enterprise deal strategy, sales process, team leadership and hands-on commercial problem-solving.
💪 Key Responsibilities
Own OTee’s commercial strategy and revenue growth, building the engine required to scale from early traction to significant recurring revenue and international expansion.
Build and lead the commercial organization across sales, marketing, business development, partnerships, product marketing and commercial operations.
Work closely with the CEO and functional leads to align commercial strategy with product, OT, operations, finance and company priorities.
Define and improve OTee’s go-to-market strategy across enterprise sales, product-led growth, sales-led growth, partnerships and channel opportunities.
Own pricing, packaging, commercial models, deal structures, terms and contract principles.
Build repeatable commercial processes for pipeline, forecasting, CRM, reporting, sales enablement and account planning.
Ensure the sales function has clear targets, strong pipeline discipline, qualification criteria and high execution quality.
Build strategic partnerships with system integrators, hardware vendors, OEMs, industrial ecosystem players and channel partners.
Own commercial positioning, messaging, sales materials, case studies and market education.
Ensure customer insights and market signals are shared across the company and translated into product, GTM and strategic decisions.
Represent OTee in strategic customer meetings, partner discussions, industry events and investor-facing commercial conversations.
🔎 What We're Looking For
We are looking for a senior commercial leader who has built or scaled a B2B commercial organization before, ideally in industrial technology, enterprise software, automation, hardware/software platforms or another complex technical market.
You should understand both the strategic and operational sides of commercial growth. You know what excellent sales, marketing, pricing, partnerships, product marketing and commercial operations look like - and how to build the team, systems and culture to deliver them.
We are specifically looking for someone with:
Proven experience building or scaling a B2B commercial organization from early traction to meaningful revenue.
Experience owning revenue growth, GTM strategy and commercial execution at company level.
Strong understanding of enterprise sales, including complex buying processes, procurement, negotiation and expansion.
Experience with pricing, commercial models, contract structures and enterprise deal design.
Experience in more than one area across sales, marketing, business development, partnerships, product marketing or revenue operations.
Ability to build commercial infrastructure: CRM discipline, forecasting, pipeline management, reporting and operating rhythms.
Understanding of industrial automation, Industry 4.0, industrial software, OT/IT convergence, system integration or adjacent technical markets.
Experience working cross-functionally with product, engineering, finance, operations and executive leadership.
Experience in early-stage or high-growth companies where the commercial playbook had to be built, not inherited.
Strong executive communication skills with customers, partners, investors and internal teams.
Existing network in industrial automation, manufacturing, system integrators, hardware vendors, energy or utilities is a strong advantage.
🎯 What You Bring
Full commercial ownership You have owned revenue growth beyond individual sales execution and understand how sales, marketing, pricing, partnerships, contracts, customer expansion and commercial operations work together.
Builder capability. You know how to create the commercial operating system from scratch: priorities, roles, metrics, processes, tools and rhythms - without adding unnecessary bureaucracy.
Strategic and hands-on execution. You can move from company-level commercial strategy to practical execution in the same day: pricing decisions, customer conversations, partner negotiations, pipeline reviews and team coaching.
Enterprise and industrial credibility. You understand complex B2B buying processes and can build trust with technical, operational and executive stakeholders in industrial environments.
Cross-functional leadership. You know how to work closely with product, OT, engineering, operations, finance and leadership to turn customer insight into better product decisions and stronger GTM execution.
Commercial creativity and judgment. You can design pricing models, partner structures, growth motions and deal frameworks for a new category where the playbook is not yet obvious.
High-performance leadership. You set a high bar for pace, quality, accountability and ambition - and you know how to raise performance across a team without creating fear or unnecessary friction.
🤝 What We Offer
The opportunity to build and lead the commercial function of a category-defining industrial technology company.
A central leadership role with direct impact on company strategy, revenue and market position.
Close collaboration with a highly skilled team across Product, OT, Engineering, Operations, Finance and leadership.
Competitive compensation with stock options.
A lean, ambitious and highly capable team.
Strategic investor backing and strong early market pull.
An honest culture with high standards, direct communication, ownership and execution.
